REAL ESTATE MARKETING PLATFORMS: 5 BEST LISTING AND AGENCY SITES

Each of us has faced the need or desire to buy, rent or sell real estate at least once in our life. Fortunately, there are more than enough different real estate marketing platforms that can be used. Hundreds of thousands of people visit them every day which means that it is an excellent sales tool for estate agents. 

So how do you make the right choice among such a variety of options? What are the best sites to post ads or search for an apartment? We have conducted research on this market, taken into account real estate marketing and picked 10 resources that are definitely worth checking. In our list, you can briefly see what these websites are and capabilities they can offer to a realtor, including virtual staging and 3D tours. 

1. Zillow

When we are talking about real estate marketing platforms Zillow will be one of the first options that come to mind. It has a database of more than 110 million U.S. homes and all the necessary tools which make life easier for both homebuyers and sellers. It also provides a suite of mobile apps that can be used on different devices. Apart from that, it is also possible to create and upload 360 view home tours and virtually staged presentations without any problems and use them to attract clients and promote the property.

2. Trulia

Trulia is a part of Zillow Group therefore it is also a great variant of a real estate marketing platform. Apart from a huge number of houses and apartments for rent or sale, it offers insights on specific locations from locals. And do not forget over 34 area map overlays people can check online in order to have a better understanding of the neighborhood and living conditions. 

3. Realtor.com

Many realtors prefer this site to other real estate marketing platforms as its service is very reliable and convenient. Realtor.com does a great job of connecting renters and housing seekers with agents and sellers. It also provides visitors with all the necessary information and tools to find what they were searching for or to make a catchy real estate offer. Its listings are the most accurate among others as they are inputted into regional MLS systems (Multiple Listing Services). 

4. Apartments.com

Apartments.com has one of the greatest research teams that collects and verifies all the data about real estate provided on their website. It also gives the opportunity for renters to make personalized searches, check reviews, and 3D video tours of residential properties. They can also check not only photos of apartments but also a lot of virtually staged images. It is especially helpful because people can see how certain houses may look in the future. In addition, this marketing platform has convenient and user-friendly iOS and Android mobile apps. 

5. Homes.com

Homes.com is no different from other real estate marketing platforms and has a large database of over 4 million homes listed for sale and provides people with up-to-date information on them. Besides, the visual part of it looks great as a lot of their listings include digital staging services to highlight all the benefits of a specific house. It also has an informative ‘how to’ section that helps people browse through a website easily. As a bonus, you can also find a lot of tutorials and interesting articles here. 

Real estate websites and platforms give customers the opportunity to find their dream home providing a wide range of options. The main thing here is to pick the right service and not to get lost in this variety of listings. That is why the help of real estate agents will be more than useful here. 

While going through different real estate marketing platforms people usually pay attention to even small details. If you want your listing to be successful, do not forget that each function is important and you need various unique features to hook and keep the visitor. In order to attract your target audience, it is also worth using virtual staging services as it will make your ad look more respectable and visually pleasant.