How Virtual Reality is Helping Property Marketing to Fighting with Coronavirus

Coronaviruses are destroying the world’s economy. It is changing the economy and causing a huge disruption across ventures like airlines, the property industry, retail segment, transportation and some more step by step. This is obviously visible in individuals’ shifting behavior as they’re keeping away from public contact, large events, public transportation, restaurant flights, shopping malls, etc. This self-quarantine limitation hits the conventional work environment. Yet, virtual reality has actually given a lift in the property industry during the Coronavirus.

What are the benefits of virtual reality?

The applications of VR within the property sector are limitless and it offers benefits to both estate agents and their clients. With most people viewing between five and seven homes before they make an order, VR can save a lot of time and money. 

It will also make it far easier to look for homes in other cities of the country or abroad without an offline visit. Buyers can virtually tour multiple properties in their own homes in a comfortable way. The process will allow potential buyers to check through several properties and quickly narrow down the field to a few choice homes that they would like to take a second look at in person.  

VR can also be an excellent tool for the buildings when the property has not yet been built. A virtual tour will turn imagination into reality, offering the potential buyer a look into what the home will look like once it is finished. Buyers will be able to view an off-plan property, make comments or suggestions and get an idea of the space and how it works before ground has been broken. 

How You Can Use Virtual Reality in the Real Estate Business

Generally speaking, virtual reality is associated with video games and entertainment. This technology, however, has huge potential in the real estate industry. Now, we’ve selected the most common uses of VR in this sphere.

Virtual Property Showcases

Typically, clients visit multiple offline sales galleries before deciding on the one they want. This requires a lot of time and viewing the house trips will get complicated if a property is far from the place where a client lives in. In this case, visiting a property is not only time-consuming but can be expensive.

VR technology helps solve these problems, allowing millions of people to virtually visit properties without leaving their homes. Simply put on a VR headset and you can experience an immersive, three-dimensional walkthrough of properties. In a matter of minutes, potential buyers or renters can virtually visit dozens of locations and decide which new houses are worth visiting in person.

Here’s an example of how IDEAMAKE creates virtual tours for real estate developers and agents and helps them reach out to potential clients with the help of VR technology.

Virtual Decoration

Imagine showing an empty property with no or very few pieces of furniture, then imagine another scene the same house or apartment showed but full of furniture and looking cozy and appealing. Which of them would be easier to sell? The answer is obvious.

And the statistics proved that: according to a Profile of Home Staging report by the National Association or Realtors, 77% of real estate agents say Virtual decoration can promote customers to buy houses.

Virtual reality technology is a great way for realtors to market staged properties with very little investment. Companies such as IDEAMAKE offer VR staging services to real estate developers and agents.

VR allows you to create stunning 3D real estate tours and get properties staged so that your clients can check them out.

Architectural Visualization

Marketing a property that isn’t constructed yet has always been a challenge for real estate developers and agents. You’ve probably seen large three-dimensional models that show a new property or neighborhood. These models help potential buyers imagine architecture.

When it comes to interiors of these new constructions, real estate agents create large showrooms with full-scale models of apartments. Needless to say, these marketing methods require considerable investment. Virtual reality can effectively solve this problem and allow potential homebuyers to carefully check out both the exterior and interior of yet-to-be-built properties.

Thanks to VR, architectural visualization has become much cheaper and more accessible. Real estate agents can use VR technology to show both the exterior and interior of properties that aren’t built yet so that clients can get a clear look at what’s being offered.

Virtual reality technology has already started to transform the real estate industry. More real estate agents are likely to follow suit and use the benefits of VR to make their work more efficient.

The simplest forms of virtual home tours (360-degree videos and photos) are accessible to any realtor. As for more immersive and sophisticated VR experiences, there are lots of companies that can help real estate developers and agents create them.

Virtual reality is going to become a big thing, and it will transform many industries. If you want to stay updated on how businesses can implement VR and other new technologies, subscribe to our newsletter.

One response to “How Virtual Reality is Helping Property Marketing to Fighting with Coronavirus”

  1. Like!! I blog quite often and I genuinely thank you for your information. The article has truly peaked my interest.

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