Four Forms of Real Estate Content Marketing

Content marketing is the new marketing. It generates three times as many leads as other outbound marketing and has conversion rates that are six times higher according to experts. 

According to the Content Marketing Institute, content marketing is a strategic marketing approach that is focused on creating and distributing valuable, relevant and consistent content. Instead of boasting about yourself and your services, a content marketing approach provides truly relevant and useful information to prospects and customers to help them solve their issues.

The need to build relationships with consumers and demonstrate a brand’s value is more important than ever. For real estate developers, content marketing is the key.

Next, let’s take a look at the common forms of real estate content marketing.


According to the survey statistics, 85% of the customers will not read the text description in the real estate advertisement carefully; and the customer’s stay time in a real estate advertisement is between 5-10S. Therefore, photos are the most effective auxiliary work for real estate sales. Creating a listing album can intuitively provide customers with information about each location of the listing and enhance their first impression of the house. Using real and attractive pictures can improve the sales performance of real estate.




Real estate construction animation greatly improves the quality of project planning and design, reduces costs and risks, and enables customers to have a more intuitive and profound understanding of the project real estate, while also positively affecting the decision-making behavior of the buyer. For the commercial residential buildings and commercial integrations that have not been built, the best way to promote is to use real estate architectural animation for project marketing, which can be broadcast through various digital media channels to show the details of project planning and design. The presentation form of real estate architecture animation can bring the most real and intuitive visual experience to customers. It not only improves the quality image of the project, but also has a far-reaching impact on the project premium.

3.360-degree panoramic photography

360-degree panoramic photography is an unprecedented browsing experience, which enables you to feel the live scene without leaving home. As a plane image generated by mapping the surrounding scene with a certain geometric relationship, 360-degree panorama, as the name implies, is a 360-degree omni-directional image that gives people a 3D feeling. It has attracted more and more attention due to its strong sense of reality, full 360-degree panorama, convenient and fast. The effect to look around 360 degree gives people a sense of vision of three-dimensional space, making visitors feel as if they are inside that space. It can display all the sceneries within 360 degrees in all directions and people can choose to view the scene in all directions.


4.The project itself is the content, which can attract traffic

The real estate project itself is the content, how to effectively convey the content to customers is also a problem that developers need to consider. When the content can be effectively communicated to customers, it will make sales more efficient with less effort.IDEAMAKE has always been driven by the desire to revolutionize marketing solutions for the property industry with 8 years’ experience.IDEAMAKE integrates interactive location mapping, 3D project master plan, 3D garden walkthrough, interior walkthrough, balcony view, house type, and etc. into an app. Compared with the traditional sales gallery, it is easier to maintain, lower cost, get rid of physical constraints, and provide high-definition, convenient and interactive display effect for the project.


The above four forms are only part of the real estate content. If you have different opinions or are looking for the following three forms of providers, please contact

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