6 Real Estate Marketing Strategies to Expand Your Business

The real estate market goes through many ups and downs and is dependent on several factors such as interest rates, economic conditions, and job growth.

Regardless of how the market behaves currently, both novices and pros can apply many strategies that can propel the business forward. This article examines some of the key strategies that can be employed to expand your real estate business.

1. Identify the target market

This is probably the number one strategy that you can use to become truly successful as a real estate agent.

Many real estate brokers and businesses focus on a niche market and become an expert in that market. This gives you an idea about what’s driving the target market currently, what risks are involved, and most importantly where the market is headed in the short and long term.

For example, a real estate broker who knows the details about new transportation or school project coming locally could change his marketing strategies accordingly.

Additional tips to help you identify your target market:

• What Is Target Marketing?
• How to Define Your Target Market
• How to Do Market Research
• Market Research Resources

2.Create a website and use social media

Regardless of the market, you must establish your presence on the internet with the help of a professional website, as well as dedicated accounts on social media sites such as Facebook, Twitter, and LinkedIn. These are relatively inexpensive, with the potential for huge outreach.

You can also market your business on search engines such as Google and Bing, by paying for ad campaigns.

3. Encourage referrals and word-of-mouth

Most successful real estate agents generate several deals through referrals from previous customers. A customer referral is most valued by a new buyer or seller.

For example, new customers are more comfortable selecting a real estate agent when referred by a friend, colleague, or relative. You can always boost this approach by offering referral bonuses to the person who refers a new customer.

4.Respond quickly

We live in a world that is moving at a much faster pace than ever before. It is very important to respond to customer queries or else you will risk losing new business.

You must have access to email via a smartphone at all times and ensure that you respond to a customer request as soon as possible. You cannot wait to respond until the next day in this business. If you are prompt in responding, it adds to your credibility and reputation.

5.Publish a real estate newsletter

If you are serious about your long-term success, then you may consider publishing a weekly or monthly newsletter with updates on current mortgage rates, changes in real estate laws, benefits of homeownership, how to develop a real estate investment portfolio, health checks on the local market, and so on.

All current and prospective customers would appreciate the insights from such a newsletter, as it shows your knowledge and commitment to the business.

6.Develop brand awareness

Just like big brand businesses, your real estate business must also strive to develop a brand of its own. It could be under your name or your business’s name. Any real estate sales strategy that you apply must keep this concept in mind.

People often wonder how to get into real estate sales and how to successfully build a business. The answer lies in planning to develop a name brand and using it to market the business for years to come.

Success does not come from random acts of work without planning; instead, it comes from developing and following a plan. Real estate marketing still needs everyone to develop reasonable plans and programs to promote. If you have better suggestions, welcome to interact with us. Welcome to comment or contact us：contact@ideamake.cn